Promotional Material
Promotional material photography could be in the form of landscape photography, logos and slogans or other related images promoting what the place has to offer. Below are examples of promotional material of places in Kent.
Plan/Storyboard
Photos
Carbon Copy
Carbon Copy is a person or thing identical or very similar to another. My ideas for a carbon copy would to do something portraiture, landscape or nature and something else either still life or macro photography.
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Heather Edwards
Heather Edwards is a specialised garden and flower photographer whose had photographs appear in books, magazines and calendars worldwide.
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Her photography is very nature orientated and therefore has discovered many different ways to capture it via angles and perspectives as well as camera manipulation. This photo looks very busy with the high depth of field in the background and the majority of the flower/plant in focus in the foreground to create this you would need a low aperture which also makes the colours are bright and natural and low ISO as its clear and you can see the flower detailing and a medium shutter speed as the flowers arent moving.
Heather Edwards
My version
I think overall the images are very similar as they both are of flowers which show the detailing on the petals clearly meaning they were shot with a high ISO. They also have a similar colour contrast as they are bright and stand out from the blurred and high depth of field backgrounds. one of the big differences is that it isn't the same flower which was hard to find and therefore had to use a different kind of flower and so a downside of the shoot. what i found hard was finding the same or similar flower and then also finding the same or similar background as well which i couldn't do so instead used the same technique as her instead. what went well with the shoot was that i was able to get the same composition and the same focus point which is at the top of the flower and as it was shot outside there was natural lighting like Heather Edwards photo.
Jean Noren
My version
Jean Noren
Jean Noren is a photographer from Oregon who likes to photograph a lot of different subjects but has a passion for underwater and nature photography.
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Jean Norens photography uses a lot of nature subjects as well as animals and landscapes. with her compositions she uses a lot of colour, patterns and different angles and perspectives like macro. I think this photo is very clear and defined as you can see all the individual strands of the feather and how the colours change and transition into different shades. also the black and white compliment each other well as the black background helps to make the white feather stand out almost looking 3 dimensional. I think it would be shot with a high aperture setting, a high ISO due to the black and a low shutter speed.
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I think overall mine and jean norens images are alike with the composition, framing and styling. what went well was that I was able to find the same that was used with colouring and gaps as well as I could get the same detailing. although things didn't go as well with the feather not being as straight as I wanted but made do with the way it was. another thing was that i wasn't sure what settings to use when shooting and had to experiment and adjust and due to this I ended up with shadows of the feather in the background and therefore had to edit to end up with the final result as shown above. overall I think the shoot went well it just took a little longer than I thought it was going to take due to camera settings.
Paul medeiros
Paul Medeiros photography is a specialised landscape photographer with some exceptions of portraits and still life. He captures various landscapes from water to trees etc. and to do this he uses canon cameras of different types. his photography uses a lot of colour bold and natural with some images looking wonderland., which look like they have been edited to have that effect. he also fills the whole frame of the photo with the way the composition is done. this photo does this by using depth of field and getting a close up shot of the pencil tips so you are able to see all the individual colours. I think this photo was shot with a low aperture to be able to get the depth of field, a low to medium shutter speed and a high iso to get the grain effect showing on the pencils.
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I think overall both of the images are very similar with similarities of the composition the pencils in the foreground with the colours of the pencils in the exact order as Paul Medeiros image and the black colour background what went well with the shoot was that I was able to get the black background and the depth of field of the pencils and the placement of the pencils as I wanted. I was also able to get the same focus point on the pencils and the same composition. however there was a lot of things that didn't go as well on the shoot as I had to use a hairband to get the pencils in position therefore it shows up in the final image and perhaps I should have used a black one instead. I also found it hard to get the right angle and position exactly right as my camera didn't want to focus on occasion as well as not having a low enough aperture setting to be able to get the grain look even more and therefore are the differences between my photo and his. overall I think the shoot went well despite the differences and issues I had as it still majority loos like Paul medeiros photograph and I know next time to think ahead or to follow up with more editing of the photo.
Paul Medeiros
My version
Contact Sheet
1. First you open up photoshop. once you have opened it click file, then automate followed by contact sheet 2.
2. Next make sure use: is clicked Folder.
3. and then click choose to find your images to upload.
4. once you've found your file containing your images you wish to upload click open
5.wait for your images to load into a contact sheet. if you have a certain amount of images your remaining contact sheets will be in tabs below the tool bar.
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White Balance
Tungsten
Flash
Flourescent
Cloudy
Daylight
Shade
Correcting colour cast
Before
After
1 2
Exposure Triangle - The exposure triangle is a way of combining three ways to determine the exposure of a photograph: Aperture, Shutter Speed and ISO. you have to balance the three to get your desired result.
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First i uploaded the Tungsten image i then added a new layer that way if i go wrong it can be deleted and still not affect my image and clicked on colour balance and adjusted the red to +62 and the green to +13. next i went onto exposure tab and increased it to +1.29. lastly i went onto hue/saturation tab and adjusted the lightness to +30. i then saved the final image.
ISO
iso 100
iso 1600
iso 200
iso 3200
iso 400
iso 6400
iso 800
ISO - The lower the number the less sensitive your camera is to light and finer the grain. e.g. the more light you have outside/studio the lower the ISO has to be. the higher the number the more sensitive your camera is to light and more clear and defined. eg if your in a dark setting have a higher ISO.
Aperture
f 5.6
f 8
f 11
f 16
Shutter Speed - The shutter speed is the length of time the sensor of the camera is exposed to light when the cameras shutter is open taking a photo. the quicker the shutter speed is the less light is being taken in and the slower the shutter speed is the more light is being taken in. shutter speed is also used when capturing movement like a person running.
Shutter Speed
f 22
f 29
Aperture - The aperture controls the amount of light entering the camera through the lens . the f-stop is the measurement of the size of the lens opening. the larger the aperture the more light is let through (deep depth of field is produced) and the smaller the aperture the less light is let through (shallower depth of field is produced)
1/4000
1/1000
1/250
1/60
File Types
Focal Length
The Focal Length is the distance between the lens and the image sensor of the object in focus. The distance range would depend on what lens you use and how far away you stand yourself would also make an impact.
18mm
24mm
1/15
1/2
35mm
55mm
JPEG - Joint Photographic Experts Group
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JPEG files are the most common type of file and compressed and most used on digital camera memory cards. can lose bits of data so images are of lesser quality.
TIF - Tagged Image File
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TIF files are much larger than JPEGs making them harder to send or upload. use lossless compression and good for high quality graphic format.
RAW (NEF)
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RAW files is an image generated by digital cameras which is uncompressed but larger in size with higher quality images. RAW files dont lose data unlike JPEG files.
PSD - Photoshop Document
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PSD files is a default format used in photoshop for saving data. They support multiple pictures, objects, filters, text, and more, as well as using layers, vector paths and shapes, and transparency.
PDF - Portable Document Format
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PDF files are electronic files that you can view, navigate, print, or forward to someone else as if they were a printed document. PDF files are created using Adobe Acrobat , Acrobat Capture, or similar products.
Health and Safety
There are many different health and safety risks when you go on shoots or using your camera. For example:
Being aware of surroundings - If you are in a public place with lots of pedestrians or traffic nearby it could be dangerous if your not looking where you are going and someone else could get hurt, yourself or the equipment could end up broken or damaged.
Weather - If its rainy or windy your tripod might fall over with your camera attached on top breaking it or the rain could damage your camera if its not covered up or sheltered from the rain.
Theft - If your in a certain area/public place or take your eye of your camera and equipment it could get stolen so make sure you know where it is at all times.
Equipment, Straps, Tripods - Make sure to always where the camera strap around your neck in case you drop it or lose it that way its unlikely to fall out your hands and you know where it is. also if shooting with a tripod make sure they are tucked out of the way of the public in case they trip and fall hurting themselves or the camera.
Work/Life Balance - Make sure to have a work/life balance otherwise you could get to tired from exhaustion which could effect the outcome of your photographs or you could forget any equipment that you may have needed for the shoot.
When shooting in the studio you have to be aware of health and safety to ensure the shoot runs smoothly. for example drinks or other liquids shouldn't be brought into the studio where there is electrical equipment like lights and cameras. you have to be careful where your walking as you could trip either over wires or the tripod or even someone. don't get to near the lights as you could bang your head and finally try not to adjust the lights when they are on as it will burn so if they need adjusting turn them off beforehand.
The studio and How to set up
Here is a photograph of the studio fully set up with lights on and ready to shoot.
the equipment we have used in this photo are white backdrop, 2 soft boxes, 1 reflective umbrella, 1 camera and tripod.
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First you choose what colour backdrop you want to shoot with in this case we used white and pull it down into position.
First you position one softbox 45 degree angle away from the person, the second goes on the opposite side slightly lower down, its used to diffuse the light into a pleasing soft even light and essentially a light modifier, when the light from the strobe is bounced around the fabric box scattering in all directions inside the box, the sides of box direct the light outward which evenly distribute it from top to bottom. the reflective umbrella sits behind the camera, its used as a light modifier and helps with flash photography to shape light, as when light flies from the strobe towards the inside of the umbrella hits and then bounces back towards the subject.
Next you set the setting of the lights. to the right are the settings we used on the softboxes and the reflective umbrella. to check the lighting you attach the lead from the reflective umbrella to the light checker get somebody to be the subject and press the button once the buttons been pressed it will come up with a reading. you then set the camera with the same reading as on the light checker. then you attach the lead on to the top of the camera. finally your ready to shoot your subject with them standing slightly in front of the softboxes.
here is an example of one of the photos we took using the studio. that has a clear white background, the subject stood out and no shadows are present.
Visual Language
Visual Language is the components that make up a photograph and by changing one can make you photo more interesting.
Online Examples My Examples
Rule of Thirds
Is the most useful composition technique, it works by mentally dividing up your mage using 2 horizontal and 2 vertical lines you then position the object along those lines or where the points meet.
Leading Lines
Is a composition technique which the encourages and draws the viewers attention to see it and imagine whats beyond it and therefore can be used to tell a story. can also be many shapes such as a zigzag, diagonal, S or a C.
Perspective
Is the spacial relationship between two objects within the foreground and background.
Colour
Is the contrasts of colour which can be changed to black and white or filters.
Pattern and Symmetry
Are both natural and manmade and can be eye-catching and pleasing.
Framing
Is when objects are placed around the composition and main focus of the image. you can use natural frames such as trees and archways.
Point of View
Is taking an image from wherever you are. you can make it more interesting by shooting eye level, high above, low down, overhead/aerial, from back, sideways, close up and far away.
Texture
Is when objects are given a 3 dimensional emphasis and gives the viewer an idea of how they feel.
Angles
Low
High
Eye level
Canted
Worms eye
Birds eye
Here i have taken lots of examples of different angles that are used in photography. angles are used so you can gain different effects on the subject and the way the viewer perceives it will change. angles are very similar to perspectives and viewpoints.
Hazards and Risks
Hazard - A hazard is something that can cause harm. E.g ladders, electricity, chemical
Risk - A risk is the chance of the hazard occurring.
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shooting in a studio or on location
a hazard of tripping from wires and electrocution from electrical equipment such as lights. you can reduce the risks of these occurring by not bringing liquids into the studio setting and making sure you look where your treading and then following the health and safety procedures.
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Risk Assessment
Risk Assessment for my shoot
Model Release Form
A model release form is an important legal document that protects photographers from liability and licensing claims that could occur in the future. its a contract of agreement between the model and photographer and is used so the photographer can sell or promote the photos commercially. you should always get the model to sign before shooting as it could be harder afterwards and the photographer is the legal owner of the images.
